For plumbers, HVAC teams, roofers, and electricians

    Turn missed calls and slow follow-up into more booked opportunities.

    Ironhorse AI builds mobile-first websites and practical AI chat, so each inquiry gets a clear next step while your crew is working.

    Phone-first
    Built for visitors searching from a jobsite
    Clear next step
    Call, chat, or request a quote
    After-hours path
    Capture useful details when your team is busy
    IRONHORSE AI
    AI
    Website assistant
    Sample conversation
    ILLUSTRATIVE
    I need water heater help in Mesa.
    I can help with the next step. What service do you need, and what city or ZIP code should we use?
    Replacement, 85201.
    Thanks. Share your name and preferred contact method so the team has useful details.
    Example intake: service • area • contact preference
    Sample conversation above. Ask the live assistant below your own question.
    The revenue leak

    Good inquiries need a clear path forward.

    When your team is under a sink, on a roof, or in a truck, website visitors still need answers. Ironhorse helps make the next action obvious before a slow callback sends them elsewhere.

    Calls and messages arrive while crews are working
    A missed call or late question can wait for an answer, but the visitor may not.
    The next step is hard to find
    Service area, contact options, and request details often sit in different places.
    Follow-up starts from scratch
    Your team spends time asking for the same service, location, and contact details.
    local-service-site.com / example audit view
    AUDIT VIEW
    Example finding
    The service area, contact options, and next action are hard to spot on a busy mobile screen.
    Visitor has to hunt
    Question has no path
    Audit priorities
    Service area / make it visible
    Contact path / make it obvious
    Job details / ask once
    Ironhorse focus: clarify the offer, surface the right contact path, and collect useful details for follow-up.
    What we actually do

    A website and follow-up path built around your work.

    Ironhorse connects the web experience, common questions, and intake details that keep local service inquiries moving while your team handles the job.

    01 / ANSWER

    Website chat for common questions

    An assistant can answer from your approved services, hours, service area, and intake prompts, then collect the details your team needs.

    • Answers approved service questions
    • Asks for service and location
    • Offers a clear next step
    Configured around your business
    02 / HANDOFF

    A clearer booking and follow-up flow

    Turn a vague inquiry into a usable request with a better form, handoff, or next-step message that fits your process.

    • Collects the basics once
    • Reduces back-and-forth
    • Keeps the handoff understandable
    Configured around your business
    03 / WEB

    A mobile-first local service site

    Put your services, service area, proof, and contact choices where a homeowner can find them from a phone.

    • Clear pages for core services
    • Tap-to-call and contact paths
    • Local trust signals in view
    Configured around your business
    Illustrative audit flow

    Give every visitor a clear next step.

    This visual shows the kind of change we look for during a review. It is a demonstration, not a client report, and it contains no invented performance numbers.

    No client metrics shown
    Before / visitor has to hunt
    EXAMPLE
    Common friction points
    • Service area is buried
    • Contact choice is unclear
    • Visitor repeats the basics
    • After-hours question has no visible path
    The visitor is interested, but the page makes the next action harder than it needs to be.
    After / visitor knows what to do
    EXAMPLE
    A clearer first interaction
    • Services and area lead the page
    • Call, chat, and form paths are visible
    • Assistant asks for useful job details
    • Team receives a more usable handoff
    C
    Do you work in Mesa?
    Tell me the service you need and your area. I can explain the next step and collect details for the team.
    Sample intake: service • area • contact preference
    What changes for your team

    Keep good inquiries moving.

    A practical handoff
    Clear inputs, approved answers, and an agreed next step
    You provide
    Services, area, photos
    We shape
    Pages, prompts, intake

    Help visitors choose a next step

    Use clear service pages, local context, and contact options that make sense from a phone.

    Conversion-focused layout

    Give your team better first messages

    Collect service, location, urgency, and contact preference before handoff, based on the questions you approve.

    Useful intake details

    Put existing trust where decisions happen

    Surface the licenses, service areas, warranties, reviews, and real photos you already have. We do not invent proof.

    Trust-first structure

    Keep the foundation yours

    You own your domain, site, and content. Choose whether Ironhorse handles updates after launch.

    Clear ownership
    See how an assistant could respond
    We configure the conversation around your approved information and service area. Example:
    Customer:
    I need a water heater replaced.
    Website assistant:
    I can help with the next step. What city or ZIP code are you in, and do you prefer email or phone?
    Pricing / plain English

    Choose the level of help you need.

    Each option starts with a review of your current site and goals. You own the build, and we confirm the right scope before work starts.

    Refresh
    $1,800One-time build

    Best for a site that needs a cleaner mobile path.

    • Mobile rebuild of homepage plus 3 core pages
    • Speed-focused build and SEO basics
    • Tap-to-call, text, and contact capture
    • Basic website assistant setup
    • 1 round of revisions, you own all
    We confirm scope after the review.
    Recommended / best fit for most full rebuilds
    Workhorse
    $3,200Recommended

    Best for a full rebuild plus an assistant configured around your business.

    • Everything in Refresh, plus:
    • 6 to 8 pages with copy polish
    • Review, proof, and trust sections
    • AI chat trained on your business with agreed lead delivery
    • Before and after review, 2 rounds, post-launch tweaks
    We confirm scope after the review.
    Workhorse + Care
    $3,200 + $249/moBuild plus ongoing

    Best for teams that want updates and assistant monitoring after launch.

    • Everything in Workhorse, plus:
    • Monthly content and photo updates
    • AI chat monitoring and training
    • Lead inbox check and spam block
    • Uptime, backup, and security
    We confirm scope after the review.
    Before launch

    What you get before a build begins.

    We do not fill this page with invented reviews. Here is the practical path you can expect before work starts.
    01

    A practical audit

    We review the current website, service area clarity, mobile contact paths, and follow-up gaps.

    Clear deliverable before the next step
    02

    A clear build plan

    You see the recommended pages, assistant questions, and next-step flow before choosing a package.

    Clear deliverable before the next step
    03

    A review-ready first version

    We shape the copy and content around your services, then walk through the build before launch.

    Clear deliverable before the next step
    Verified client examples will be added when owners approve them for publication. Until then, the audit and build plan show exactly what we can evaluate together.
    Straight answers

    Questions owners actually ask.

    Want to ask something else? Put it in the audit request and we will address it in the next step.

    Clear scope before work starts. You see what is included, what is optional, and what your team needs to provide.
    Request a free systems audit

    Find the first fix that can make your site easier to choose.

    Send a few details about your business, service area, and current website. We will review the inquiry path and outline practical next steps. This form starts a review request, not a calendar booking.

    What we review
    Your current site, service area, mobile contact paths, and the jobs you want more of.
    What happens next
    We follow up using your preferred contact method with the first fixes worth discussing.
    The live assistant on this page is available now. The sample conversation above is a visual example. A client assistant is configured around approved services, hours, and service-area information.
    Request a free systems audit
    No calendar required
    We use these details to review your site and follow up by your chosen method. No spam.
    IRONHORSE AI
    © 2026 Ironhorse AI. Built for local service businesses.
    ServicesPricingFAQ
    Mockups on this page are illustrative. Client examples will be published only with permission. We make no guarantees about lead volume or rankings. You own your site, domain, and content.